Foreign clients: how to attract and serve them
European residents and tourists look for services in English. What they need to book with you and how to make it easy.
Islagenda teamOctober 2026
Lanzarote and Fuerteventura are home to many European residents and welcome tourists all year round. For an appointment-based business they are valuable clients: they look for hairdressers, barbers, nails or beauty, and many come back every time they return to the island. But if they cannot find you in their language, they book somewhere else.
How they look for a service
A foreign client usually searches Google on their phone, in English, with phrases like "barber near me" or "nail salon Corralejo". They look at photos and prices and, above all, whether they can book without having to call and explain themselves in another language.
What they need to book with you
- A website in English, not just one translated line
- Clear services and prices, with the length of each
- Online booking, no phone call
- Written confirmation so there is no doubt
Make sure they find you
Your Google profile is the front door. Fill it in with your hours, photos and booking link, and reply to reviews, including those in English. If your website is in English, Google can show it to people searching in that language.
Serve them without barriers
You do not need perfect English. What builds trust is clear information before they arrive: what the service includes, how much it costs and how long it takes. If the booking and confirmation are already in their language, the conversation at your premises is much easier.
Look after the ones who return
Many residents and regular visitors come back to the island several times a year. Keeping their profile with their services and your notes lets you welcome them as if they had never left, and a timely reminder stops them forgetting the appointment between flights.
Quick checklist
- Website and booking page in English
- Complete Google profile with your booking link
- Visible prices and durations
- Written confirmation and reminder
With Islagenda, your website and booking page are in Spanish and English from day one, and clients switch language with one tap.